How to Craft Crystal Clear Messaging with Steven Lewis
- S2E140
- 1:03:32
- October 23rd 2023
In this power-packed episode, master copywriter Steven Lewis reveals the hidden science behind crafting crystal-clear messaging that compels action. Drawing on decades of experience, Steven dives deep into the psychology of communication, sharing little-known tips for breakthrough marketing.
You’ll learn why most website copy fails to connect, the crucial difference between addressing needs versus wants, and how to frame your expertise so prospects instantly “get” you. Steven also deconstructs the intensification of online platforms, why you should always build your house on owned land, and the key to standing out by simply explaining what you do clearly.
Whether you’re a seasoned pro or just starting out, this masterclass provides profound insights you can immediately apply to make your messaging impossible to ignore.
So tune in now to learn:
- The science behind crafting persuasive messaging
- Actionable tactics to compel prospects to act
- How to explain your expertise simply and powerfully
- The pitfalls of overly complex communication
- Why you should focus on addressing wants, not just needs
Don’t miss these game-changing communication insights from copywriting expert Steven Lewis!
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/crystal-clear-messaging/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
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I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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