How to Create the Best Buyer Personas with Adrienne Barnes
- S1E18
- 45:40
- July 5th 2021
There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.
In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.
They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/
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The Recognized Authority - The Podcast for Independent Experts
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