How to Grow Your Consulting Business - Alastair McDermott and Alisa Meredith
- S1E39
- 54:36
- November 15th 2021
There are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later.
Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business.
This is our conversation, which covers topics from referrals and positioning, to pricing and product ladders.
My thanks to Alisa for having me on her show, and allowing me to use it as a podcast episode here!
“In terms of the number of clients that I need, I'm standing under the Niagara Falls with a small glass I need to fill up.
If there's somebody next to me filling their glass, it's not going to hurt me.” -- Alastair McDermott
“If you're starting a consulting business, try to build up a nest egg of cash first. That gives you the power to say no to bad projects.
You've got to get yourself into the situation where you can say no to poor fit projects as quickly as possible.” -- Alastair McDermott
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/grow-your-consulting-business/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
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Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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