How to Increase Your Reach with Podcasting with Joe Casabona
- S1E36
- 50:15
- October 25th 2021
Podcasts are rapidly growing in popularity in the B2C and B2B worlds with Joe Rogan and Spotify leading the drive. There's a lot of advice about podcasting available online, but much of it is missing an important nuance that applies to experts and consultants who are on the path to authority.
In this episode, Joe Casabona and Alastair McDermott discuss the realities of starting a successful podcast, pitfalls you need to avoid, and how to demonstrate your expertise to your audience.
They also discuss how much production and editing is needed to meet the quality bar, and how to pitch yourself to podcasts as a potential guest.
“Your goal in establishing authority is to get people to know, like, and trust you. And podcasting is a pretty intimate medium. Most people are listening with headphones, maybe they're doing something else, but they're mostly listening to you. And so it's an easy way to establish that trust.” -- Joe Casabona
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/increase-your-reach-with-podcasting 👈👈
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Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
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I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
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