The path to authority is a route to creating leverage and value beyond simply billing for your time. Authority allows you to work with clients who energize and inspire you, it allows you to stop pitching and instead have sales conversations with pre-sold clients and buyers.
In this episode, Rochelle Moulton and Alastair McDermott discuss Rochelle's new book "The Authority Code" where she outlines how to position, monetize and sell your expertise.
They discussed the importance of having a vision in finding your niche, building your authority and knowing your audience or customers.
“The limit to your price is the value that you create for your clients.” -- Rochelle Moulton
“You have to embrace your vision, not just for your authority, but for your business. Vision is where you get to be selfish, you get to say "this is what I want to do out in the world.”" -- Rochelle Moulton
🗒️ Show Notes 🗒️
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The Recognized Authority
The Recognized Authority: the podcast that helps independent consultants and subject matter experts to get more clients without having to beg for referrals, or make soul-destroying cold calls!
This podcast features interviews with successful consultants - in any field - who are willing to share the ups and downs of their story to inspire and educate our listeners.
We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience.
We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms.
Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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