Consultants are not in the business of selling methodologies - you're in the business of solving a client's problem. You need to be laser focused on your client and on solving their problem.
In this episode Luk Smeyers and Alastair McDermott discuss why consultants say that they don't have time to do marketing, and how this is a fixable problem.
They also discuss what Luk terms the "vicious loop to hell", which is if you don't invest time, you will always be like struggling to survive, you will lose trust in yourself and confidence in growing your business.
“Technical firms are all about their technology, their features. Consultants are not in the business of selling methodologies. You're in the business of solving the client's problem.” -- Luk Smeyers
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/stand-out-as-a-consultant/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass.
Whether you're looking to improve your marketing, position yourself as an authority, or simply learn from the best in the industry, "The Recognized Authority" is a must-listen.
Covering all aspects of business development, sales, marketing, and lead generation, this podcast provides the advice, tips, and in-depth analysis that independent consultants and specialized firms need to get more clients without resorting to soul-destroying cold calls or begging for referrals.
With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the experts.
Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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