Running a consulting business can be exhausting. How can we make consulting easier to sell, easier to price, and easier to predict?
In this episode, David C. Baker and Alastair McDermott discuss the business of consulting, including why research is crucial in positioning and standing out from your competitors, how to deal with the fears of niching down, and how to expand your services in a tightly specialized business.
They also discuss how to create a marketing plan for a consulting business, why we are always "leaving money on the table", and what keeps David on his toes in business!
“Research is a huge part of differentiation. Doing proprietary research and making that available to your clients is the only thing I know of that cannot be replicated easily.” -- David C. Baker
“What drives most consultants forward is that they're terrified of no longer learning something every day. Take that urge and keep looking at the same things a little bit differently, try to notice even deeper patterns.” -- David C. Baker
“Part of the definition of good positioning is that you have an identifiable, reachable target. If you're struggling with that, then you need to revisit your positioning.” -- David C. Baker
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🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/the-business-of-consulting/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast.
Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, experts, and thought leaders who share practical, actionable insights on building a thriving independent business.
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Meet the Host
I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
Along the way I co-founded several start-ups, some of which were mildly successful, and I wrote a book called "Running a Website with WordPress: A Quick Guide for Business Owners".
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