Using Case Studies to Build Trust with Kate the Case Study Copywriter
- S1E46
- 44:04
- January 3rd 2022
Selling consulting services is often selling the invisible and intangible. How can we better demonstrate the value of our services to prospective clients?
In this episode, Kate The Case Study Copywriter and Alastair McDermott discuss how case studies can help convert your prospective buyers. They can learn how you have helped businesses like theirs to achieve measurable results, and help you differentiate yourself from your competitors.
They also discuss how Kate niched down her consulting business, and how she changed her target market after choosing the wrong option at first.
“Do not be afraid to niche down. The fear is "if I niche down, I'm going to lose all these clients", but the reality is when you niche down you gain more entry into the market than you ever could have before.” -- Kate The Case Study Copywriter
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/using-case-studies-to-build-trust/ 👈👈
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The Recognized Authority - The Podcast for Independent Experts
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I created the The Recognized Authority podcast to help independent consultants and experts to get more clients without being dependent on referrals.
I'm a former software engineer who has converted to "The Dark Side" becoming a business and marketing consultant. I built my first website on GeoCities in the before-time of 1996, and I've been hooked on websites ever since.
I left a safe corporate job in early 2007 to start and grow my digital marketing business during the worst recession in modern history - that was a wild ride!
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