2. (MONEY MATTERS) DIGITAL ADVERTISING IN THE NEW AGE- A CONVERSATION WITH LYNNE HOLLOMAN
- S5E15
- 14:58
- May 1st 2021
Marketing drives sales and like accounting, marketing is a moving. flowing, living part of your business. With so many new platforms, algorthyms that change seemingly daily, and the inability to dance, navigating through the ocean of social media can be daunting! Criteo.com recently surveyed 1,000 senior marketing executives around the world, including those in the US, UK, France, Germany, Italy, Spain, Australia, Japan, South Korea, and India, to learn about their plans for 2021. Check out the full article here: https://www.criteo.com/blog/digital-marketing-spend-2021/
Here are three more top takeaways from the research:
1. All eyes are on marketers to drive full-funnel results.
Seven out of 10 respondents in our study agreed that the marketing function in their organization became more important during the pandemic, for reasons that span the entire customer journey. Now more than ever, the pressure is on for marketing teams to drive results across every stage of the funnel, from customer acquisition all the way through sales and retention.
2. Digital marketing spend is being spread across more channels in 2021.
Despite a rapidly changing landscape, 87% of marketers plan to spend the same or more on a proven performance driver, paid display / retargeting on publisher sites and apps, in 2021. At the same time, many marketers also intend to diversify their hard-won budgets across the open internet: 43% plan to spend more on retail media in this year than they did in 2020.
3. Marketers are making louder calls for brand-safe alternatives.
Businesses are more tuned in than ever to how they’re being perceived in a non-stop news cycle. A full 64% of marketers say that not showing up next to hateful or fake content is a top concern. One third say their campaigns are too dependent on Facebook, Amazon, and Google.
MONEY MATTERS WITH KASH THE BOOKKEEPER
“Making good judgements when one has complete data, facts, and knowledge is not leadership- it’s bookkeeping.”-Dee Hock FOUNDER AND CEO EMERITUS VISA USA AND VISA INTERNATIONAL, NOW VISA INC
My name is Kasfia Rashid but you can call me Kash. It is my job to prepare you to understand the language of business AKA accounting. Think about it, what is the first thing you learn when you decide to travel to a foreign country? The language, of course! Warren Buffett, said that accounting is the language of business. So who better to learn from than an accountant with over 16 years worth of experience!
My mission is to repair the gap between small business owners and their bookkeeping processes. Take back control of your business and leave the bookkeeping to me. I am not your average bookkeeper. I understand that discussing money is difficult, my no-nonsense attitude combined with a no-judgement approach creates a safe environment. Ready to add the expertise of a corporate back office accounting manager to your small business?
- Accounting Coach
- Quickbooks Online
- Monthly Bookkeeping Maintenance
“Money matters-Ask the Bookkeeper” is all about answering burning accounting questions! You know, the ones you would only ask your best bookkeeping buddy. Each show will have one main question from the audience with supporting questions from my various travels. Have a question to ask? Don’t be shy, step right on up. We will follow the same path as last season with two shows on each of the main concepts of accounting and one show for each financial statement!
Each episode has additional written information your might find helpful. Here is a complete listing of Show Notes. Want to continue the conversation? Add your thoughts in the comments section available at the bottom of each page of notes on the site. Simply click "read more" and let's get the conversations started!
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Kash grew up in Brooklyn, NY and is a proud only child of a single mother who immigrated from Bangladesh.
Her accounting career started at age 8 when it was discovered that someone was skimming from her piggy back. After a careful audit of her records (kept in a little pink book) she confronted her mother about the missing funds.
In 2003 (12 years later-finally allowed out again) she started working in a Manhattan CPA firm while earning her degree in accounting with a double major in finance and economics.
Her corporate career ended in the hedge fund industry in 2014. She is a QuickBooks Online certified pro, and excel wizard and an automation expert. By having Kash as your bookkeeper you gain a partner, who acts as an extension of your C-class executive team, bringing the expertise of a corporate back office accounting manager to your small business.
When she is not managing small business’s books and records, Kash can be found networking at her BNI meeting on Tuesdays, attending monthly WHIMBY events, and other various networking organizations around town.
Kash broadcasts from Richmond, VA