3. (MONEY MATTERS) AFFILIATE LINKS - KASFIA RASHID
- S6E15
- 14:59
- August 9th 2021
When you sign up for an affiliate marketing program, you’re issued a unique ID and a trackable URL to use in your content promoting the merchant’s product(s). When a user clicks on your affiliate link or banner ad, it adds a cookie to the user’s browser.
If you click on an affiliate link or ad, you might notice the referral code or identifier within the URL. Generally, the link looks longer than it would if you were to visit the merchant’s page directly:
As an affiliate program manager, you would use these special IDs to verify the referral source of a customer. In other words, these codes are critical for confirming and crediting affiliate partners.
Not all affiliate programs operate the same way, of course. Some common commission models include:
Pay Per Click (PPC): Affiliates earn credit any time a consumer clicks on their affiliate links.
Pay Per Sale (PPS): An affiliate earns a percentage of the referred sale.
Pay Per Lead (PPL): If an affiliate’s link results in a qualified lead, they receive a fixed commission.
Ultimately, the structure and terms depend on whether you’re using a self-hosted program or an affiliate marketing network. Networks such as Commission Junction and ShareASale are popular places to get started.
These third-party services act as an intermediary between sellers and affiliates. Although they can help with finding and managing affiliate accounts, they don’t offer as much control or autonomy as self-hosted programs, such as what you can operate through Easy Affiliate.
With the latter, you can create your own program and exercise complete control — and it's simpler than working with a third-party service.
MONEY MATTERS WITH KASH THE BOOKKEEPER
“Making good judgements when one has complete data, facts, and knowledge is not leadership- it’s bookkeeping.”-Dee Hock FOUNDER AND CEO EMERITUS VISA USA AND VISA INTERNATIONAL, NOW VISA INC
My name is Kasfia Rashid but you can call me Kash. It is my job to prepare you to understand the language of business AKA accounting. Think about it, what is the first thing you learn when you decide to travel to a foreign country? The language, of course! Warren Buffett, said that accounting is the language of business. So who better to learn from than an accountant with over 16 years worth of experience!
My mission is to repair the gap between small business owners and their bookkeeping processes. Take back control of your business and leave the bookkeeping to me. I am not your average bookkeeper. I understand that discussing money is difficult, my no-nonsense attitude combined with a no-judgement approach creates a safe environment. Ready to add the expertise of a corporate back office accounting manager to your small business?
- Accounting Coach
- Quickbooks Online
- Monthly Bookkeeping Maintenance
“Money matters-Ask the Bookkeeper” is all about answering burning accounting questions! You know, the ones you would only ask your best bookkeeping buddy. Each show will have one main question from the audience with supporting questions from my various travels. Have a question to ask? Don’t be shy, step right on up. We will follow the same path as last season with two shows on each of the main concepts of accounting and one show for each financial statement!
Each episode has additional written information your might find helpful. Here is a complete listing of Show Notes. Want to continue the conversation? Add your thoughts in the comments section available at the bottom of each page of notes on the site. Simply click "read more" and let's get the conversations started!
Catch this show onDemand by downloading the IBGR Business Growth Radio App for Android and iOS and gain access to even more great resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.
Kash grew up in Brooklyn, NY and is a proud only child of a single mother who immigrated from Bangladesh.
Her accounting career started at age 8 when it was discovered that someone was skimming from her piggy back. After a careful audit of her records (kept in a little pink book) she confronted her mother about the missing funds.
In 2003 (12 years later-finally allowed out again) she started working in a Manhattan CPA firm while earning her degree in accounting with a double major in finance and economics.
Her corporate career ended in the hedge fund industry in 2014. She is a QuickBooks Online certified pro, and excel wizard and an automation expert. By having Kash as your bookkeeper you gain a partner, who acts as an extension of your C-class executive team, bringing the expertise of a corporate back office accounting manager to your small business.
When she is not managing small business’s books and records, Kash can be found networking at her BNI meeting on Tuesdays, attending monthly WHIMBY events, and other various networking organizations around town.
Kash broadcasts from Richmond, VA