Regenerative Product Design with Ethan Soloviev artwork
New Food Order

Regenerative Product Design with Ethan Soloviev

  • S1E14
  • 52:39
  • February 14th 2023

Regenerative has become a buzzword, with companies big and small making commitments to launch regenerative products. But what does regenerative product design actually look like? And how do we measure the impacts of product design and ingredient choices on people and our planet? 

This week, we discuss this and more with Ethan Soloviev, farmer and chief innovation officer at HowGood, a food sustainability rating company. His work with international retailers and CPG brands combines on-the-ground agricultural expertise in 34 countries with sustainability-driven market insights. Ethan has developed environmental and social impact metrics for analysis of more than 3,000 brands, including Ahold-Delhaize, Walmart and Danone. He regularly presents on Regenerative Agriculture and Regenerative Business at conferences around the world, and is the author of “Regenerative Enterprise: Optimizing for Multi-Capital Abundance” and the monthly “Regeneration Newsroom."

We discuss:

  • Cultivating a regenerative paradigm
  • How to provide food producers with the information they need to minimize the negative climate and labor risks of their products
  • Where regeneration strategy needs to differ when thinking about large vs small producers
  • Which metrics companies and consumers need to be looking at
  • The business benefits of regeneration
  • Ethan’s optimism around ecosystem service marketplaces
  • Whether it’s worth trying to fix modern capitalism or if we should take inspiration from more traditional local systems
  • Why Ethan thinks biotech and plant-based innovations are not enough on their own and why they must be used in conjunction with a new mindset

Show Notes

*Giveaway Details*

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Thank you to Foodshot Global & New Hope Network for sponsoring the series.

And a huge thank you to everyone who helped us bring this podcast to life: 

Production: Cam Gray, Cofruition

Audio Editing: Tevin Sudi

Original Music: Rodrigo Barbera 

Art: Lola Nankin

Project Management: Patrick Carter

New Food Order

New Food Order is a podcast exploring the business of tackling our climate and social crises through food and agriculture from AgFunder and Food+Tech Connect.

Through nuanced conversation and debate, its hosts Danielle Gould and Louisa Burwood-Taylor are embarking on a learning and unlearning journey to unearth how we might design business and finance to have maximum positive impact for people and our planet.

Join us as we speak with leading farmers, entrepreneurs, executives, investors, and other stewards on key topics like:

  • Will plant-based, lab-grown meat, and regenerative agriculture save the world?
  • Is carbon neutral enough?
  • What are the most people and planet friendly business and finance models?
  • How might we best honor and learn from indigenous communities?
  • What are the unintended consequences of new innovation, and how might we avoid them?

Danielle Gould avatar
Danielle Gould

Danielle Gould is an entrepreneur and activist. She is the Founder and CEO of Food Tech Connect, the first community for food innovation as well as the Co-Founder and Co-CEO of Alpha Food Labs, a consultancy where she works with some of the world’s largest companies to create products and innovation strategies that are better for people and our planet. She hopes that ultimately, her work helps unite and catalyze a movement of earth guardians.

Louisa Burwood-Taylor avatar
Louisa Burwood-Taylor

A journalist and editor, Louisa is the head of media & research for AgFunder and chief editor of its news site AFN, focused on the foodtech and agtech industry. With 10 years of agriculture reporting behind her, Louisa started her career in other financial markets working for publications like the Financial Times, Euromoney and Private Equity International, where she launched the first-ever publication dedicated to agriculture investment.