Change: The good and bad choices market research teams can make in 2023 with Ray Poynter
- E44
- 15:46
- December 6th 2022
Ray Poynter joined us on this episode of Now That's Significant to talk about the good and bad choices that market research teams can make in the coming year, and how they need to embrace change in order to get ahead.
In the show...
We talked about the overarching themes and trends facing the insights industry over the next year or two.
Ray shared with us several particular challenges that the industry will need to grapple in 2023.
We talked about what organizations can do to hold on to their best people.
We discussed the insights professional’s role in helping its organization grapple with high inflation.
We touched on data quality initiatives
We looked some key initiatives on improving DEI
Ray talked about how market research and insights teams can leverage technology to help them deliver better outcomes for their organizations.
We explored what the agency/buyer relationship might look like in 2023.
And finally, we discussed the split of traditional v new methodologies in the market research world.
Enjoy the episode.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
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While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
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