Evolving the sampling space to meet new and existing challenges with Jeremy Antoniuk
- E8
- 32:31
- March 27th 2022
In this episode of Now that's Significant, Jeremy Antoniuk joins us to discuss the sample quality issues that the insights industry is facing, the moment it's been accelerated by the pandemic.
We discuss careless respondents, reckless respondents, individual gamers, and professional gaming organizations who are all contributing to that the drop in quality that we have experienced quite sharply over the last couple of years.
We look into what's at stake if organizations fail to address these quality issues.
Jeremy talks about some of the driving reasons behind Rep Data and how it's helping raise the bar of sample quality and therefore the insight quality that rolls out from such collections and obviously the outcomes that come from those.
We touch on the macro and micro changes that need to be made from both industry and individual level, so insights can once again be that light bulb moment rather than that dull glow in the background that it has come
Finally, we cover about the idea of that market maker, the unbiased sourcing, rigorous quality controls being able to add value at scale, mutual value to both buyers and suppliers.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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