How people are really spending time on their phones and apps with Paul Neto
- E45
- 34:28
- January 18th 2023
We had Paul Neto, the Co-founder and CMO of Measure Protocol on the show to discuss some of the really interesting things that Measure Protocol are doing in the market research and insights space, including some recent findings from their platform Retro, which recently picked up an MRS award.
Paul highlighted how most companies have big data gaps in their consumer data collection strategies, and gave some background as to why this has happened.
Some of which included the inability to collect certain data due to things like privacy legislation, lockdown by big tech players like Google and Apple on access to consumer data, and general consumer skepticism on sharing data.
Paul reminded us how some of the existing practices in traditional data collection methodologies such as VPNs, IDFAs, fingerprinting and browser cookies will soon be obsolete.
We also talked about how new approaches that provide access to new forms of behavioral data across once-inaccessible platforms in a low friction and cost-effective manner will rise in popularity.
Paul shared the results of a recent report that rounds up some of this data that shows some surprising results on how people are spending time on their phones.
And lastly, we discussed what such findings mean for businesses and market research teams too.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
***
Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com