Market research reflections from the sidelines with Anthony Ahiabuike
- E64
- 22:29
- May 29th 2023
On this episode of Now that’s Significant, a Market Research Podcast, Horst Feldhaeuser, Group Services Director at Infotools hosts Anthony Ahiabuike. Up until September last year, Anthony was the Director Strategy & Planning: Consumer & Market Insights at Reynolds.
Anthony came on the show to share some reflections after a commanding career in the insights world. He opens with a great sentiment on the beauty and connectedness of the world, and a reminder of how we need to live in harmony with one another.
With that as a backdrop, Horst and Anthony discussed:
- The speed of technology advancement and for market research this presents an opportunity to gain deeper understanding of consumers
- The speed of human interactions and how this is relevant when communicating to consumers, as well as when interacting with internal and external stakeholders
- They talked about the importance of being curious, showing interest and be fully engaged in your field, whether that’s as an external partner or internal stakeholder
- The then discussed how this helps client teams to deliver better, more meaningful and actionable insights
- They raised the point that we as insights professionals need to be aware that sometimes our information end users are focused on specific outputs only, while we might be able to help them to see the bigger picture and add additional value insights
- Most importantly though they talked about how life is a collaboration of people and that we can choose lead it with kindness, love and inclusion.
We hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
***
Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com