Rethinking the role of social media influencers in market research with Kayte Hamilton - Kayte Hamilton
- E48
- 32:37
- February 8th 2023
In this latest episode of Now that’s Significant, a Market Research Podcast we’re joined by Kayte Hamilton, Founder of The Social Question. The Social Question is a new research agency that offers a fresh perspective on social media research, specifically their methodology, which includes partnering with Instagram influencers to act as Question Hosts with their followers.
During the show, we discussed:
- How influencers can evolve their value to organizations and are perfectly placed to become research moderators on social media.
- We looked at an engagement tool available to Influencers on Instagram
- Kayte shared how Influencers can be hired to host questions to their followers and communities.
- The differences between other social media research options compared to the service The Social Question offers.
We hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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