In this episode of Now that's Significant, we were joined by Dr Parves Khan, who has been working in the field of data analytics for almost three decades, leading the global insight functions across private and public sector companies including FTSE 100 businesses.
As a board member of London Women in Tech, a group of over 5,000 members dedicated to normalising gender balance and equality in the UK’s tech industries and of the G100 movement, a global movement of women leaders committed to bringing about gender parity in the workplace and beyond, Parves is passionate about diversity, equity and inclusion. She has published several articles on women in leadership and has a book on leadership coming out next year published by Pearson Business Books - called The Power of Women: Stop blocking and start empowering women at work. You can pre-order this on Amazon now
In May 2021, Dr Khan was awarded the accolade of being one of the UK's 20 top most inspirational women in Data & Technology by Women in Data which is a movement and a force for change in the realm of data science and analytics.
In the episode, we talked about how we can get greater representation in leadership.
Parves discussed some of the systematic challenges women are facing, but which aren't exclusively for women to solve - it's something everyone needs to address. After all, we're all siblings, parents, friends, etc.
We looked into the benefits that businesses and societies stand to gain when there is great representation.
We talked about how tokenism always fails, and how change needs to be permanent and authentic.
And Parves closed with some handy advice for women looking to get into a leadership role.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
***
Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com