Market research business outcomes: ROI, business impact, conference submissions with Geoff Lowe and Horst Feldaeuser
- E10
- 34:23
- April 7th 2022
In this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission.
The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out.
Ultimately, the discussion covers off the importance of ROI, elusive as it may seem.
Enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
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