The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser
- E1
- 12:13
- February 8th 2022
In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into:
- How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.
- How technology solutions are giving us the time back to feed that curiosity.
- Why you need to involve the people that work on the processes you want to improve first and foremost.
- Why new technology solutions often come with new processes and implementation pains. And that’s why you need a senior leadership sponsor and should start small.
- And why you need to find the right partner, people, and capabilities to look at those sticking points that you want to improve.
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Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
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