The exponential value of insights during challenging times with Febronia Ruocco
- E49
- 25:33
- February 15th 2023
On this episode of Now that’s Significant, a market research podcast, we are joined by Febronia Ruocco, a Global Strategic Insights Director consultant, having worked for a number of notable companies and brands such as Cadbury, Diageo, Heineken, McDonalds, Mars, and Heinz.
She is incredibly passionate about empathic leadership of high performing teams and currently also a mentor for both Women in Research and the Durham University Leadership Academy.
On the show, we discussed the vital role market research plays in turbulent times, and how dangerous knee-jerk reactions can be to economic slowdowns.
We looked at how market research has changed and is changing to help us better understand our world.
We touched on the different types of turbulence and the market research tools to help us through each type.
Febronia discussed how market research can help organizations set sound strategic foundations, as well as guide tactical programmes of work.
And lastly, we covered how off a few easy wins that organizations can make to help them get through these times with greater confidence.
We hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
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