On this episode of Now that’s Significant, a Market Research Podcast. Horst Feldhaeuser, Group Services Director at Infotools, hosted John O’Toole, a seasoned Director, CEO, Sales and Marketing Professional, Entrepreneur and Business Growth Consultant. John is the Lead Partner – Marketing & Innovation at Nudge Partners, a managing consultant at Brandbiz Limited and also the Chief judge for the REAWARDS, New Zealand’s bi-annual celebration of outstanding market research and insights work.
Horst spoke with John spoke about the latter of these involvements, to reflect on the Research Association of New Zealand's Market Research Effectiveness Awards - REAwards.
The episode covers:
> How market research helps organizations to short cut to consumer wants and needs, understand challenges and opportunities, and make better business decisions faster and with lower risk. And that’s what the REAWARDS showcase in particular.
> How being a small but highly innovative country gives New Zealand insights professionals an advantage and often also leads to better long-term relationships - a growing trend in the REAWARDS over the last few decades.
> How REAWARDS judges can only judge what is put in front of them in the awards entries. We are rewarding research effectiveness, so showing impact from research clearly is crucial.
> That to become a master research craftsperson today we need to train people on a much wider toolset, including ResTech, AI etc., but cannot forget our ultimate role of understanding people, brands and relationships.
> That New Zealand is of the best test markets in the world to develop and prototype many things including research – so it’s great to be here.
> That entering awards and conference submissions strengthens client relationships and can grow insights businesses and the NZ Research industry as a whole.
We hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com