The impact of sustained market research partnerships with Paul Graham & Colin Yee
- E66
- 45:13
- June 13th 2023
In this episode of Now that's Significant, Host Geoff Lowe, Director at Infotools and Chair of the Research Association of New Zealand, was joined by two industry stalwarts, Paul Graham of Waka Kotahi, and Colin Yee of Glasshouse Consulting.
Paul and Colin joined us on the show to talk about their sustained market research partnership in the road transport sector, which has spanned 25 years. Fittingly, this episode number shares its number with one of the most famous roads in the world - Route 66.
Waka Kotahi, New Zealand's governmental transport agency, has a primary function is to promote an affordable, integrated, safe, responsive and sustainable land transport system.
The episode explores all challenges and benefits that come from such a prolonged relationship, the significant team that it took to achieve the results it did, and some of the reflections both parties have had over the past two and a half decades.
We hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
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