The pure delight in nudging and disrupting consumer behavior with Greg Stucky
- E15
- 47:29
- May 15th 2022
Greg Stucky, Chief Research Officer at InsightsNow joins us on the show for a fascinating discussion around the pillars of successful innovation teams.
The key points included:
- The key driver that successful innovation teams use to launch and iterate products and services that resonate with the market, which ultimately comes down to focusing on the behavior that you’re wanting to nudge or disrupt.
- Greg highlighted some of the frameworks his team uses to better predict behavior and help bring better understanding to their clients of their customers.
- We looked at what makes InsightNow’s Implicit / Explicit testing approach, and the importance of knowing the percentages of how many people are either nudged or disrupted.
- Greg touched on the science behind the innovation approach, specifically the implicit/explicit test.
- And lastly, we explored some applications of the implicit/explicit test and work through their testing centre that Greg and the team are involved with at InsightsNow.
Happy listening.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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