The rise (and necessity) of primary research in a cookieless world with Johann Bittner artwork
Now that's Significant

The rise (and necessity) of primary research in a cookieless world with Johann Bittner

  • E17
  • 26:06
  • May 28th 2022

In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world.

During the show, we discussed:

- The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective. 

- Life after the death of the cookie, what it’s like to operate as a marketer, as an organization when you can’t readily track who is coming to your website, ultimately, why that is a good thing too.

- We looked at what cookies are and how they were historically used.

- Johann gave us a rundown of the research and methodology LRC and Rep Data used to help organizations grapple with the shift to a cookieless operating environment, including some key findings from their research, such as AI to help put pieces of the puzzle together.

- We addressed some of the privacy concerns regarding this matter.

- Johann touched on what differentiates leaders from a technology adoption and usage perspective, in both B2B and B2C worlds.

- And, we dived into the role of primary research in this cookieless world, being able to use that research in parallel with other business data, to drive future decisions.

Enjoy the show.


Now that's Significant

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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