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The role of longitudinal studies in understanding consumer behavior in times of disruption with Shira Horn artwork
Now that's Significant

The role of longitudinal studies in understanding consumer behavior in times of disruption with Shira Horn

  • E18
  • 35:49
  • June 5th 2022

In this episode of Now that's Significant, we were joined by Shira Horn, Executive Vice President at AMC Global, a boutique custom research firm that specializes in product launch, and all facets related to product success.

Today we talked about the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis.

We had an overview of the work in which AMC Global is currently engaged, including the primary research they facilitated with the help of OpinionRoute.

Shira shared some insight into the practices and methodologies they used in the study, and the reasons why they decided to make the findings of that study open to anyone who wants it.

We talked about some of the key findings from the study, such as tech adoption, beverage consumption, environmental impacts, corporate responsibility, and the gift that keeps on giving that is supply chain issues.

We touched on and shed some light on why it’s important to keep an eye on changes in consumer behavior.

And finally, we gazed into the crystal ball to see what could be instore for the market research sector in this post-pandemic world we are either in or at some unknown point in time will enter.

Enjoy the show



Now that's Significant

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

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