We need to talk about (MR) data because less is truly more with Jason Jacobson
- E25
- 36:49
- July 25th 2022
We welcomed Jason Jacobson, Director of Consumer Insights at Woodside Homes to this episode of Now that's Significant.
On the show, we discussed:
- How less is more when it comes to consumer insights data as organizations and decision makers alike have far too much on their plates to be sifting through and trying to make sense of the fathoms and fathoms of data stored in lakes.
- We went on a trip down memory lane to explore Jason’s journey in the market research and insights world.
- We discussed how having less data can actually help insights teams and businesses to go deeper into the data and analyses.
- We briefly looked at the reason for the deluge of data we find ourselves in.
- We mentioned the importance of respecting the context of storing data in order to retain its full value, think respondent vs syndicated data.
- We talked about an alternative north star to quantity of data, which is action. There’s no point in having the best, most interesting insights in the world, if it’s just academic no change or success comes of it.
- And lastly we had a look into the crystal ball to see what’s instore for the insights sector.
Hope you enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
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