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What to do with your longitudinal studies when there’s a monumental data shift with Kim Short artwork
Now that's Significant

What to do with your longitudinal studies when there’s a monumental data shift with Kim Short

  • E19
  • 23:43
  • June 13th 2022

In this episode of Now that's Significant, we were joined by Kim Short, Senior Vice President, Ipsos North America. Having worked in the industry since 1996, Kim has a passion for understanding what makes brands successful and how to drive their success to new heights with the support of communications that entertain, inform, and persuade.

We drew on her extensive experience in the industry to discuss the dreaded data shift, something many of us know a lot about after recent pandemic-ravaged years we've endured.

Throughout the episode, we discussed:

  • Those dreaded data shifts and how insights teams and brands can help navigate after experiencing such a shift.
  • We took time to understand what a data shift was, mentioned a few examples, including those that are internal and external shifts.
  • We covered what to look for when trying to spot a data shift, especially when one has occurred but it's not reflected in your data.
  • We looked at both what an organization should and shouldn’t do once they’ve spotted a shift in their data.
  • And we touched on the role of technology in helping an insights team move forward with their longitudinal study.

Enjoy the show

Now that's Significant

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

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