Why data quality is so much bigger than just the quality of our data with Sabrina Trinquetel
- E11
- 42:23
- April 15th 2022
This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure. She is co-chair of the Market Research Society’s Pride group and co-hosts its OUTsights podcast. She also sits on the MRS’s DI&E Council and Representation in Research steering group.
In this episode, we discuss:
> How data quality is so much more than just the quality of our data, as it requires a concerted effort not just in how we’re collecting the respondent data, but also who is collecting, analyzing, and distributing the insights too.
> We discussed the need to be cognizant of data privacy, as the lack of it being front and centre in our efforts will lead to an erosion of trust with respondents, the market, etc.. In turn, our research won’t result in much except a loss of reputation within the organization.
> We explored privacy-first design, how organizations are achieving this, and what results they are realizing by doing so.
> We talked about the need to be a truly diverse, equal, and inclusive business. Not just because it’s the right thing to do, but also because our insights are going to be far more effective and representative of the world.
> And finally, we undertook a little thought experiment to see the difference between organizations who truly embrace DEI and those two continue doing market research as we’ve always done it.
Enjoy the show.
Now that's Significant
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
***
Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.
While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.
One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.
Feel free to check out our platform and services at www.infotools.com