Fair Patterns: Designing for Human Autonomy in the Age of AI. Featuring Marie Potel-Saville, Fair Patterns Co-Founder & CEO
- S7E5
- 1:02:45
- June 1st 2026
We live in a world fraught with interfaces designed to work against you. Most people sense it. Few can prove it, and fewer still are trying to fix it.
There is a particular kind of frustration that arrives when you understand a problem perfectly and cannot do a single useful thing about it. Marie Potel-Saville spent years living inside that frustration.
First as a competition lawyer cycling through antitrust litigation across Europe. Then as in-house counsel watching the law get treated as a cost center. She pivoted, trained in innovation by design, and launched her first company in 2018.
Potel-Saville was looking for the gap between what the law said and what the internet did to people. She found it immediately.
The term was “dark patterns.” And her first instinct – the instinct of a lawyer and a builder – was to ask a question nobody in the field had thought to ask: what’s the antidote?
That question eventually became Fair Patterns, a multimodal AI platform that detects online manipulation and addictive design at scale.
Fair Patterns went live in January 2026, and recently won the 2026 Digital StartUp award in cybersecurity and sovereignty. It is trying to redefine digital products and online experiences.
Article published on Orchestrate all the Things:
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