2021 year in review + plans for 2022

Happy not-so-new-anymore year!

Yes, I know I’m a bit late with my year in review episode, but I couldn’t keep you waiting any longer for that brilliant conversation I shared with Eli Trier in my last episode. Besides, the usual excitement over the blank slate and new possibilities a new year brings… just hasn’t been there for me this time round.

This episode is a bit different. It has less of a branding and more of a general business and personal focus. I’m going to be sharing the good stuff from 2021, the not so good stuff, the top three lessons learnt, and a glimpse into my plans for 2022. It’s the kind of transparency I myself was desperate to see from others when I first started out – and given that integrity, honesty and transparency are all values I align my own brand to, I want to practice what I preach. So in a way, I guess it does tie in with branding.

Shownotes: https://petchy.co/shownotes/050/

Warning, this episode is a bit of a link-o-rama, so here ya go to save you scrolling:

Top three podcast episodes:

Selling without selling your soul w/ Erika Tebbens

How brand values can drive business growth w/ Samantha Summerfield (I mixed stuff up and said this was a solo episode. It wasnt!)

Building an unshiny brand w/ Jo Casey

My VA Melissa Plumley and my brand photographer Karina Lange

Book a virtual chinwag with me

My Flodesk affiliate link (gives you 50% off for a year and me a one-off reward of $19)

Erika Tebbens’ Rebellious Success programme

Heather Thorkelson’s The Incurables membership

My Brand it! VIP days, strategy sessions and group programme

Podcast episode 47, about my revised Brand it! framework