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Brand identity guidelines – what are they and why do you need them? artwork
The Brandsmith

Brand identity guidelines – what are they and why do you need them?

  • E3
  • 16:35
  • October 1st 2020

I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment.

Shownotes: https://petchy.co/shownotes/003/

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The Brandsmith

Hi, I'm Petchy! [she/her]

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.

Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.

🡢 About me | My work | Fractional brand manager | Strategic identity design