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Brand identity guidelines – what are they and why do you need them? artwork
Brand it! with Petchy

Brand identity guidelines – what are they and why do you need them?

  • E3
  • 16:35
  • October 1st 2020

I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment.

Shownotes: https://petchy.co/shownotes/003/

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Brand it! with Petchy

Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.

PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.