Today I’m joined by Chantelle Andercastle, a service based business strategist, web designer and creator of the Aligned Action approach. Since 2018, she has taught entrepreneurs how to get past where they’re stuck or where they’ve settled and help them grow into confident business owners who make conscious decisions and take meaningful action so they can generate true connection – and cash because hello, we’re all business owners here, right? – all while making their vision a reality.
In this conversation that you are about to hear Chantelle and I dive into a topic that I found really intriguing and really interesting: We’re going to be looking deeper into the relationship between the business owner and the business itself and how that connection between yourself and your brand plays a crucial role in building your business, can’t wait to get stuck in. So without further ado here is that episode!
Connect with Chantelle:
The Brandsmith
Hi, I'm Petchy! [she/her]
I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.
Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.
🡢 About me | My work | Fractional brand manager | Strategic identity design