Crafting a verbal brand identity – with Beth Farris artwork
The Brandsmith

Crafting a verbal brand identity – with Beth Farris

  • E9
  • 44:02
  • November 12th 2020

Beth Farris is joining me today to talk about messaging. Like I’ve mentioned in previous episodes, branding is not just about the visuals, and Beth is here to tell you that you need both a visual and verbal brand identity to stand out and succeed.

Beth is a business mentor and brand strategist for starting solopreneurs. She spent 18 years working in creative marketing communications for companies before starting her own business. And today, she loves helping others do the same by helping them get clear on their unique brilliance, business, and brand. “Start with clarity” Beth likes to say, “and simplify your path to success.”

Shownotes: https://petchy.co/shownotes/009/

Connect with Beth here:

Website: https://www.beth-farris.com/

Newsletter: https://www.beth-farris.com/insights/ 

LinkedIn: https://www.linkedin.com/in/bethfarris/

The Brandsmith

Hi, I'm Petchy! [she/her]

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.

Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.

🡢 About me | My work | Fractional brand manager | Strategic identity design