In this episode I'm joined by Elli Runkles, for a conversation that might just shift the way you think about and approach writing sales pages.
Elli Runkles is a sales copywriter and messaging strategist who works with values-driven entrepreneurs to turn their big ideas into empathy-filled, money-making sales copy. She’s helped hundreds of online business owners, coaches, and creative entrepreneurs dig into their message, deeply understand their ideal clients, and write sales copy that both sells and sounds like them.
In this episode, Elli shares her tips on how to "de-bro" your sales copy, to focus on empathy rather than stabbing at people's pain points.
Shownotes: https://petchy.co/shownotes/030/
Brand it! with Petchy
Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.
PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.