How to find the perfect name for your brand

In this episode I’m talking about choosing a name for your brand, and I’ll share with you my method that I have used to guide clients through naming processes.

A great name is an important part of a kick-ass brand!

If you have kids, you know that choosing a name can be... well, let's just say a bit tricky. After all, a name is supposed to last a lifetime, so the last thing you want is to f*** it up. And that name that you’re so in love with? Hah. Most likely, someone in your circle of friends and family are going to absolutely hate it. 

I hate to break it to you, but naming a brand is no different. It’s not uncommon to plough through hundreds of potential names before finding one that works for your brand and that isn’t already taken.

A great brand name is timeless, easy to pronounce, and easy to remember. Just like your brand’s visual assets, the name also has to communicate your core values and brand personality – after all, you’re gonna use it in pretty much all of your communication; phone calls, emails, your website, packaging, presentations, business cards... yeah, you get my drift. 

Your name becomes even more important in situations where you can’t use the visual elements of your brand, like in a radio advert or when someone mentions your brand in a conversation.

In this episode I give you some tips to help you kick-start the process of finding the perfect name for your brand. I’ve also created a PDF with some worksheets to go with this episode, which you can grab from the shownotes!

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Shownotes

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