If you’re a business owner who wants to build your brand on your terms, and you’ve had enough of hustle culture and sleazy marketing (and since you’re listening to this podcast I have a hunch that’s the case) I think you’re really going to like the conversation you’re about to hear.
Today’s guest is Sarah Santacroce, who describes herself as a “Hippie turned Business Coach”. Not only is Sarah the author of two books and the host of the Humane Marketing podcast – she also works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.
Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as “the female Seth Godin”.
The story of how Sarah ended up a guest on this podcast is funny and it certainly put a smile on my face when it happened – so let’s dive in and hear all about that, and also about Sarah's recent rebranding journey and how it ties in with her Humane Marketing approach.
Connect with Sarah:
https://ch.linkedin.com/in/sarahsantacroce
The Brandsmith
Hi, I'm Petchy! [she/her]
I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.
Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.
🡢 About me | My work | Fractional brand manager | Strategic identity design