Stand out in your  sales copy through deeper connections w/ Maya Šarić artwork
Brand it! with Petchy

Stand out in your sales copy through deeper connections w/ Maya Šarić

  • E53
  • 47:52
  • March 3rd 2022

NOTE: This episode was recorded before the horrific events we see unfold in Ukraine right now, with the ongoing Russian invasion, and all the fear, suffering and loss of lives that war inevitably brings. I feel helpless, sad, scared and angry. I want to make it clear that I stand with the brave people of Ukraine – and I also stand with the thousands of Russians who take to the streets, putting themselves in danger to protest the war and oppose Putin's regime. I’d like to invite you to join me in one minute of silence. During that minute, take the time to visit https://supportukrainenow.org/ – it’s a list of links (curated by Ukrainians) that tells you real ways you can help Ukraine as a foreigner. If you can, please consider donating to one of the organisations listed. If you do donate, send me an email to let me know, [email protected], and as a thank you I’ll gift you my Brand it! Strategy Workbook.

Let’s move on to the episode:

Today I'm joined by Maya Šarić – sales copywriter, messaging strategist and owner of SharpshineCopy. She helps coaches and soulful service-based business owners win more freedom in business and life through content that connects people and stands out.


With a background in philology, translating, and business, she’s been uncovering the wow factor in business owners’ offers and personal brands for more than 4 years, taking all the other puzzle pieces like insights and data from their ideal clients, transmuting them into powerful messages on websites, sales pages and emails.


In this episode, Maya and I will talk more about what it really means to stand out from the crowd, if you can actually attract and convert clients with your content – or if it’s a myth and you have to give in and chase them down in DMs and bots - even if that’s not your “style.”

Shownotes: https://petchy.co/shownotes/053

Connect with Maya: WebsiteInstagram / Facebook

Workshop: Shortcut to a stunning website


Brand it! with Petchy

Welcome to Brand it! with Petchy, where you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. In a mix of solo episodes and interviews with carefully curated guests, I talk all things branding & strategic design, with a sprinkling of entrepreneurship, politics — and life.

PS: I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. Also; I'm partial to spicy language.