I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. So I wanted to chat about this a bit in today’s episode, and give you some tips on how to get started.
I also give you a real life and very relatable example of a brand that is brilliant at leading with their purpose.
The Brandsmith
Hi, I'm Petchy! [she/her]
I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate.
Join me in exploring the intersection of authentic branding, entrepreneurial life, and the beautiful mess of being human. Expect candid stories, practical wisdom, and a fresh perspective on building a business that's true to you.
🡢 About me | My work | Fractional brand manager | Strategic identity design