Welcome to this episode, where we dive into the world of LinkedIn and how to effectively start conversations that lead to engagement and growth for your business. Do you ever feel awkward when trying to initiate a conversation with a potential client on LinkedIn, not knowing what to say? The key to successful communication is not what you say, but the context in which you say it.

In this episode, we will explore three ways to create context when starting conversations on LinkedIn. We will discuss how using shared experiences, events, and Q&A sessions can make the process easier and more effective. Marketers already understand the importance of context in communication, and we will explain how you can use this to your advantage.

One way to create context is by reaching out to individuals who went to the same university or attended the same events as you. This creates a shared experience that can serve as a bond between you and the potential client. Another way is to leverage events that your ideal clients attend, showing that they have a specific interest or priority in your area of expertise. Finally, we will talk about the benefits of hosting or participating in Q&A sessions to create a platform for meaningful communication.

By the end of this episode, you will have a better understanding of how to create context when starting conversations on LinkedIn, making the process more comfortable and effective. So sit back, grab a notebook, and let's dive into the world of LinkedIn communication.

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