017 Building a unique brand in a highly specialised global niche with Nicole Matejic
- 30:36
- July 10th 2014
Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator, worked for Australia's Customs and Border Protection Service as well as in strategic communications for the Federal Government's Defence Department.
Over the past four years she's been making a name for herself in the emerging area of social media in law enforcement and the military.
In this interview with Trevor Young, Nicole discusses how she uses Twitter to develop business relationships on s global basis, generates leads using LinkedIn, and why her blog is her most important personal branding tool and was the catalyst for the professional path she currently finds herself on.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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