Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator, worked for Australia's Customs and Border Protection Service as well as in strategic communications for the Federal Government's Defence Department.

Over the past four years she's been making a name for herself in the emerging area of social media in law enforcement and the military.

In this interview with Trevor Young, Nicole discusses how she uses Twitter to develop business relationships on s global basis, generates leads using LinkedIn, and why her blog is her most important personal branding tool and was the catalyst for the professional path she currently finds herself on.