Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business - The Physio Co. - specialises in working with the elderly in aged care facilities.

However, Tristan has a growing sideline business as a result of a thought leadership positioning he's built over recent years: Workplace culture.

In this interview with Trevor Young, Tristan discusses the importance of authenticity, blogging and social media (in particular LinkedIn) in building one's reputation as a thought leader.