Podcasting has been getting a bit of positive press of late as the public catches on to the advantages of listening to audio-on-demand.

Entrepreneur Suzi Dafnis has been podcasting since 2010 and regularly produces two shows - herBusiness and Social Media for Small Business - under the banner of her business, the Australian Businesswomen's Network.

In this chat with Trevor Young, Suzi discusses why podcasting is a powerful way to get your message across and demonstrate your knowledge and expertise. She also provides tips and strategies for those thinking of starting a podcast as part of their content marketing program.