049 How best-selling author Mandy Johnson uses social media to grow her professional influence on a global scale
- 34:34
- April 2nd 2015
Twelve months ago, Mandy Johnson - aka 'The Accidental HR Revolutionary' - was a self-confessed "social media dinosaur". Today, however, Mandy's a convert to social media and is active on both Twitter and LinkedIn; indeed, her presence on both platforms is having a positive impact on her personal brand-based business.
In this discussion with the PR Warrior Trevor Young, Mandy outlines her approach to Twitter, including how she participates in hashtag conversations and the importance of using the medium to build relationships on a global scale. Mandy talks about the power of blogging and why expressing ideas that you're passionate about is a surefire way to attract an audience on social channels.
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50
CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.
You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).
Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.
But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”
While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.
Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.
No matter how savvy, experienced and connected we are, certain challenges remain.
But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!
The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.
You’ve put in the hard yards: now it’s time to capitalise!
Let’s dive in!
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