054 Why generosity is the 'new black' in personal branding
- 23:12
- May 6th 2015
Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand.
Trevor believes building one's professional authority in a particular industry or niche area requires a generous heart - give freely your knowledge and expertise through blogging, podcasting, social media and public speaking; share your ideas and stories with the broader world; shine the spotlight on others in your industry, including competitors - all without the expectation of getting anything in return.
EARN THE RIGHT with Trevor Young
EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity.
Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.
Across four distinct (but inter-related) tracks —
- Crank The 3rd
- Pocket PR Essentials
- In The Arena
- From The Trenches
— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.
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1️⃣ CRANK THE 3RD
CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters.
2️⃣ POCKET PR ESSENTIALS
POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful.
3️⃣ IN THE ARENA
IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority.
4️⃣ FROM THE TRENCHES
FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
You've put in the hard yards, now it's time to capitalise!
Earn attention. Build authority. Stay human.
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