Trevor Young goes solo in this episode of REPUTATION REVOLUTION, riffing on a topic dear to his heart, and that is the importance of generosity in building one's personal brand.

Trevor believes building one's professional authority in a particular industry or niche area requires a generous heart - give freely your knowledge and expertise through blogging, podcasting, social media and public speaking; share your ideas and stories with the broader world; shine the spotlight on others in your industry, including competitors - all without the expectation of getting anything in return.