061 Igniting your content online with Mark Schaefer

Mark Schaefer is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He is also the author of five best-selling books, including Social Media Explained, The Tao of Twitter and Return on Influence. 

Mark's clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

In a world where people are quick to label themselves experts and gurus, Mark is a bona fide thought leader, always willing to provide well-considered perspectives as well as lead debate on trends and issues associated with social media and marketing in today's ever-evolving digital world.

In this chat with Trevor Young, Mark details his own personal brand journey from classically-trainered B2B marketer to one of the world's most respected voices on social media; he also discusses the importance of building 'shareability' into your online content, the subject of his latest book The Content Code.