Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a podcast, runs conferences and events and is a speaker and author. 

In this chat with Trevor Young, Darren discusses the power of blogging with heart and purpose, and how to use a blog effectively to tell the story of your business and get more people to know, like and trust you as an individual and a brand.