Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science.

In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media (ultimately building a business that sits at the intersection of both); she discusses the importance of the elements of niche, language and network, and lets us in on how she approaches the content curation process.