066 How Caroline Childerley is building her personal brand as 'The Gin Queen'
- 37:53
- July 31st 2015
Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen.
In this interview with Trevor Young, Caroline discusses how she is going about building her reputation as a go-to informational resource for all things gin. She chats about the importance of taking online relationships offline, the role content and social media play in building credibility in a niche, the importance of listening to your audience and creating content around their needs, and why it's critical to shine the spotlight on other people's stories.
EARN THE RIGHT with Trevor Young
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FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy.
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