Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who they are, with what they do.

In this episode of Reputation Revolution, Ryan discusses the five steps involved in becoming the Google of your niche, including owning your own domain name, starting a blog, creating and curating content, and engaging with your online community.