In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive the conversation around issues and topics near and dear to your professional heart.

Get to know who these people are, and set about connecting with them - over time, build a rapport with them; but, the key is to be genuine about it. This is not 'what's in it for you' territory, this is about becoming a valuable part of other people's networks and eco-systems.